Case Study: TNT Sports achieves more engaged March Madness app viewing with Airship

How TNT Sports Created a Winning March Madness App Experience

TNT Sports, a global sports media leader, faced intense competition for attention during March Madness and needed to drive users to the official March Madness Live app, keep them engaged through the tournament, and encourage repeat use. To do that, TNT Sports turned to the Airship Experience Platform for onboarding and messaging support.

Using Airship, TNT Sports built strategic opt-in onboarding, rich and segmented push notifications, and Live Activities to keep fans updated with live scores and key moments. The company also tested and optimized the experience with Airship throughout the campaign, resulting in a 25% longer live viewing sessions among push audiences and 2x more app sessions from Live Activities users versus non-users.

TNT Sports