Case Study: The Body Shop drives global support for its animal testing campaign with Airship mobile wallet

How The Body Shop Is Using Mobile Wallet To Support Their Campaign “Forever Against Animal Testing”

The Body Shop, a global beauty retailer, faced the challenge of rallying support for its “Forever Against Animal Testing” campaign and keeping supporters engaged across online and in-store channels. To help drive awareness and petition signatures, The Body Shop used Airship’s mobile wallet pass solution as part of its omnichannel campaign.

Airship implemented mobile wallet passes that gave supporters real-time campaign updates, lockscreen notifications, and easy sharing to friends. The approach helped The Body Shop collect more than 2.8 million signatures so far toward its 8 million goal, while encouraging viral peer-to-peer sharing and keeping the campaign visible and current.

The Body Shop

Harriet Williams

Chief Digital Officer