Case Study: OneFootball Achieves Personalized App Experiences in Record Time with Airship

How OneFootball Delivers Personalized Experiences in Record Time with Airship

OneFootball wanted to capture more attention from its passionate audience by delivering personalized, community-driven content in the app. Using Airship, the team set out to create a dynamic end-of-year experience that reflected each user’s engagement over the prior year, while testing how to add vertical, story-like content without requiring a heavy resource investment.

Airship helped OneFootball quickly implement these personalized app experiences at scale, supporting a cross-functional, data-driven approach to engagement. The result was a more tailored, story-style experience delivered in record time, helping OneFootball deepen personalization and sustain user attention with less effort from its product team.

OneFootball

Joanne Mathenge

Product Lead