Case Study: Onavo achieves viral user growth and increased engagement with Airship Push Notifications

How Onavo Used Push Notifications To Merchandise Its Value and Virally Grow Its Customer Base

Onavo is a mobile utility app for iOS and Android that compresses data, tracks usage and helps users save on their mobile plans. Because the app runs seamlessly in the background, many users forgot its value and rarely returned to check their savings, so Onavo needed a way to re-engage users and demonstrate ongoing benefit.

Onavo implemented Urban Airship push notifications to alert users when they hit savings milestones (e.g., 1 MB, 100 MB, 1 GB), driving them into shareable in-app insights. The quick, simple integration led to marked increases in opens, retention and user satisfaction, and the milestone messages spurred social sharing that drove viral growth and broader awareness.

Onavo

Dvir Reznik

Director of Marketing