Case Study: bol boosts app downloads and opt-ins with Airship

How bol Boosted App Downloads & Opt-Ins with a Cross-Channel Customer Experience

Bol, the retail brand, wanted to boost app downloads and push opt-ins ahead of its major Bol10days sales event. Working with Airship and its platform, bol aimed to scale segmentation and personalization to improve engagement and conversions without requiring code.

Airship helped bol use a Price Alert as the trigger for app installs and push opt-ins, creating a cross-channel campaign that delivered strong results. The Price Alert push notification produced above-average opt-in, open, and conversion rates, and engagement stayed 25% higher than before even after the campaign ended.

Bol

Tamara van Dijk

Lead Mobile Messaging