Case Study: ARTE boosts content visibility and engagement with Airship

How ARTE’s Message Center Experience Boosted Content Visibility and Engagement

ARTE, the leading European Culture Platform, wanted to cut through the noise of push notifications and boost engagement with its app audience, including users who had opted out of notifications. Using Airship, ARTE set out to create a more visible, curated way to surface editorial content without adding heavy workload for its small team.

ARTE used Airship’s dashboard and Message Center to build a branded in-app experience from scratch, featuring weekly editorial recommendations and testing ways to improve visibility. The result was a 5% increase in Sunday app sessions in the first quarter and a 260% lift in direct engagement on the Message Center versus push campaigns, while also expanding reach to 100% of its app audience.

ARTE