Case Study: Hootsuite achieves 25M+ automated push notifications and real-time user engagement with Airship

Hootsuite Uses Urban Airship for Simple Integration, Automated Notifications

Hootsuite, a social media management platform for businesses, needed a mobile experience that delivered real-time, actionable updates and served as a standalone source of information—letting users see important activity from the lock screen. The team considered building an in-house push system but prioritized simplicity, multi-platform delivery, and reduced maintenance.

Hootsuite integrated Urban Airship’s mobile engagement platform to send automated, deep-linked push notifications and tested different message types to optimize usefulness. The result was more than 25 million automated push notifications in one month, significant increases in user engagement and repeat app activity, and faster response capabilities for enterprise teams.

Hootsuite

Jeff Stautz

Director of Mobile Engineering