Case Study: hagebau connect achieves 10x higher engagement with Airship

hagebau connect Sees 10x Higher Engagement Rates with Airship

hagebau connect is one of Germany’s leading digital commerce companies in the DIY sector, operating a webshop and Android/iOS apps that support about 400 stores. Their challenge was to grow cross-channel activity and build a larger, more engaged loyalty base by keeping app users active and converting them into loyal customers.

Using Airship’s Automation, targeted push and in‑app messaging, advanced segmentation and Performance Analytics, hagebau connect automated onboarding, tagged users by interest and retargeted them with relevant content while limiting message frequency. The result: personalized, retargeted messages drove about 10× higher engagement than broadcast notifications and users who received push reminders signed up for loyalty at roughly 9× the rate.

hagebau connect

Atilla Wohllebe

Senior App Marketing Manager