Case Study: GSN Games boosts player retention and next-day return rates with Airship

GSN Games Takes Mobile Engagement to the Next Level Using Airship

GSN Games is a leading cross-platform game publisher (founded in 1999) with over 47 million players and hit titles like Solitaire TriPeaks (8.4 million downloads). Facing intense competition and a business model driven by advertising and in‑app purchases, the company needed a more effective engagement strategy to keep players returning and spending.

GSN implemented Airship’s mobile push and personalization tools—automated, behavior‑based notifications, personalized welcome flows, and a Health Check Dashboard using Airship Performance Analytics—to optimize messaging and the user experience. The results: players who received push notifications drove a 20% higher retention rate, welcome messages produced a 9% lift in week‑one retention, and next‑day return increased 10% after migrating to Airship, while churnable, ineffective messages were reduced.

GSN Games

Ryan Pierce

Director of Marketing