Case Study: GetPlus (Jakarta multi‑brand loyalty program) achieves 62% MAU growth and 50% higher offer redemptions with Airship's Customer Engagement Platform

GetPlus Drives Rapid Growth with Intelligent Omnichannel Customer Journeys

GetPlus is a Jakarta-based multi‑brand loyalty program that lets shoppers earn and redeem points across everyday purchases—from groceries to travel and fashion. After launching in February 2019 and growing to 250K members, GetPlus set out to more than double membership but needed to scale mobile engagement, personalize experiences, and reduce app drop‑off to improve retention and conversions.

GetPlus adopted Airship’s Customer Engagement Platform to centralize omnichannel messaging (push, in‑app, email, Message Center), automate personalized welcome and re‑engagement journeys, and run A/B tests and behavior‑driven merchant offers. The approach boosted monthly active users by 62%, increased offer redemptions 50%, lifted transaction frequency 35%, and grew basket‑size revenue 15%, positioning GetPlus for continued expansion.

GetPlus

Adrian Hoon

Co-Founder