Case Study: GasBuddy achieves 24% boost in daily active users and 5x GasBack transactions with Airship

GasBuddy Boosts Revenue Growth by Helping Drivers Fuel Better in Real Time

GasBuddy, the app that helps millions of drivers find real‑time fuel prices and rewards, needed a scalable way to drive rapid adoption of new features and offers across its 80M+ user base. With ad‑driven revenue and strong incentives like Pay with GasBuddy and GasBack, the challenge was reengaging users, increasing daily active users and conversions, and reducing churn so new programs would translate into measurable revenue.

By using Airship’s multi‑channel messaging (push, in‑app, message center and email), automated location‑based offers via Radar, and real‑time data streaming to Salesforce for cross‑channel follow‑ups, GasBuddy boosted engagement and conversions. The program cut app uninstalls by 60% and, on days it sent mobile messages, delivered a 24% increase in DAUs, 2x Pay with GasBuddy enrollments and a 5x rise in daily GasBack transactions.

GasBuddy

Lauren Monk

Director of Acquisition & Lifecycle Management