Case Study: GasBuddy boosts real-time engagement and revenue with Airship

GasBuddy boosts daily active users 24% with Airship

GasBuddy, a mobile app that helps drivers find the best fuel prices and station amenities, faced the challenge of driving rapid adoption and engagement for its new features and loyalty programs. To grow revenue and increase its number of daily active users, the company needed to generate user excitement through effective messaging. GasBuddy partnered with Airship to address this.

Using Airship's tools, GasBuddy implemented a solution featuring location-based offers triggered via geofencing, an in-app message center to expand marketing reach, and cross-channel reengagement campaigns. This resulted in a 24% boost in daily active users on notification days and a 5x increase in daily transactions within its affiliate marketplace. Airship helped GasBuddy expand its marketing reach by 60% and achieve significant revenue growth.

GasBuddy