Case Study: GameStop achieves 8x more engagement and unified cross-channel experiences with Airship

GameStop Uses Airship’s Customer Engagement Platform to Create Unified Customer Experiences Across Channels

GameStop, the Fortune 500 video‑game retailer with over 5,500 stores worldwide, wanted to create a unified, best‑in‑class customer experience and boost sales by keeping gamers informed about new releases, promotions and loyalty offers across channels. The challenge was to increase engagement and conversions from mobile users while connecting disparate touch points in a way that felt personalized and convenient.

Using Airship Push Notifications, Message Center and Mobile Wallet, GameStop delivered targeted offers, loyalty alerts and dynamic wallet cards to both opted‑in and non‑logged‑in app users. The program drove significant growth in mobile traffic and revenue, achieved a 61% push opt‑in rate, Message Center messages generated nearly 8× the read rate of push taps, and the Mobile Wallet saw 339,000+ downloads with a consistent 90%+ retention rate.

GameStop

Bill Graham

Director of Multichannel Operations