Case Study: eToro achieves timely, scalable trading alerts and increased user engagement with Airship

eToro Delivers Timely Alerts at Massive Scale Using Airship

eToro, the world’s leading social trading and investment network founded in 2007, connects more than 12 million users who share and copy each other’s trades. With continuous market moves, social activity and price alerts, notifications are critical to engagement — but eToro needed a more reliable, scalable way to deliver high-volume, timely alerts.

eToro implemented Airship to power mobile and web push, Automation with custom event triggers (e.g., copy-trade risk changes), and Real-Time Data Streaming to its BI system. The solution accelerated delivery of volatility alerts, boosted user engagement and open trades (driving revenue), reduced opt-outs by giving users control over notifications, and provided the scalability and analytics needed to continually optimize messaging.

eToro

Eyal Sheinholtz

Director of Social Product Management