Case Study: eHarmony achieves 72% higher engagement and increased match conversations with Airship

eHarmony’s Leap Day Marketing Campaign Leads to Engagement In More Ways than One

eHarmony, the relationship site with members in 150+ countries, ran a Leap Day omni-channel campaign to spotlight a real success story and boost user engagement. The challenge was to integrate push notifications into the mix—alongside TV, PR, SEO and social—to drive users to watch a live proposal and encourage them to communicate with prospective matches.

Using Airship Mobile App Engagement, eHarmony sent targeted, deep-linked push notifications to 20,000 users directing them to the proposal video. The push delivered a 17% open rate (72% above eHarmony’s average), one-third of recipients messaged a match within 12 hours, and many performed micro-conversions like uploading photos—driving strong re-engagement and retention.

eharmony

Tracy Kobzeff

Senior Director of Acquisition and Product Marketing