Case Study: Ding boosts transaction frequency and customer retention with Airship Journeys

Ding Drives Top-Ups Through Easy-To-Build Campaigns Using Airship Journeys

Ding, the world’s largest mobile recharge provider, helps people send prepaid top-ups via app, online and in over 600,000 retail outlets, having processed more than 300 million top-ups and recharging about 100,000 phones daily across 500+ operators. As its app user base grew, Ding needed to move beyond one-off notifications to multi-touch, lifecycle-driven campaigns that would drive repeat transactions and meaningful engagement across different phases of the customer journey.

Ding piloted Airship Journeys to automate multi-step campaigns triggered by lifecycle events and to integrate its predictive models and historical data for better targeting. The solution provided a single view of campaign performance, A/B testing and timing insights, enabling rapid adjustments; outcomes included improved customer retention, higher gross profits through increased lifetime value, and clearer insights into optimal send times and conversion drivers.

Ding

Sam Kirwan

App Marketing Specialist