Case Study: Ding boosts app engagement and revenue with Airship

Ding boosts app revenue 11% with Airship

Sally Beauty Holdings, a major beauty retailer operating the Sally Beauty and CosmoProf brands, faced hurdles in enhancing its mobile app experience due to limited bandwidth, resource constraints, and data accessibility challenges. Their goal was to drive more app opt-ins and deepen customer engagement without overextending their small team. They partnered with Airship to overcome these obstacles.

Using Airship's platform for personalization and segmentation, the retailer implemented automated customer journeys and tailored campaigns based on first-party data. This solution led to a significant measurable impact, including a 16% boost in active users and an 11% average increase in app revenue across both brands. Airship's capabilities enabled the team to transform their mobile shopping experience and achieve their goals.

Ding