Case Study: Dictionary.com achieves a 6% increase in iPhone active user rate and boosts engagement with Airship

Dictionary.com Increases Active User Rates, Engagement Via Push Notification

Dictionary.com, the world’s largest online dictionary with 22 million app installs, sought to boost active user rates and extend its popular Word of the Day to mobile users without requiring them to open the app. The challenge was to deliver that content unobtrusively in a way that increased engagement and supported users’ learning experiences.

Dictionary.com partnered with Urban Airship to send daily Word of the Day push notifications; after a quick implementation the messages now reach millions of devices and generated a 6% increase in active user rate for the iPhone app, improving engagement and reinforcing the brand’s word‑learning mission.

Dictionary.com

Lisa Sullivan-Cross

General Manager