Case Study: Diario AS achieves 29x app engagement and drives 90% of alert-driven web traffic with Airship

Diario AS Scores Major Wins in Reader Engagement with Airship

Diario AS, founded in 1967, is one of Spain’s largest sports newspapers with a heavily trafficked digital presence (over 50 million monthly visits and international editions). As the business shifted to digital-first revenue, the publisher faced the challenge of better connecting with readers and driving traffic to its app and website amid fierce competition and global expansion.

Working with Airship, Diario AS implemented push notifications, in‑app messages and web notifications plus personalization and analytics to onboard users, boost retention and surface breaking news quickly. The results: app users now generate 29x more page views than web visitors, web notifications drive 90% of alert‑driven web traffic, AS.com’s reach has expanded (≈400k unique browsers monthly) and overall engagement and app ROI have significantly increased.

Diario AS

Gonzalo Téubal

Chief Digital Officer