Case Study: Daily Deal Retailer achieves higher conversions and sales with Airship push notifications

Daily Deal Retailer Supercharges Sales with Push Notifications

An Australian-based Daily Deal Retailer that sells deeply discounted, limited-volume offers faced thin margins and needed to drive higher-volume sales. Email and SMS outreach proved expensive, inefficient, and unreliable, so the retailer needed a better way to move customers from the website into its mobile app and improve conversions.

The company added Urban Airship push notifications to its app to put deals directly on customers’ home screens, prompting faster action at lower cost than SMS and with far higher engagement than email. The move boosted loyalty and sales: push enjoyed an 80% open rate and influenced 27% of total traffic, helping the retailer increase offer sales and more efficiently communicate with its one million customers.