Case Study: CIMB Singapore boosts mobile banking engagement with Airship

CIMB Singapore boosts monthly active users 162% with Airship

CIMB Singapore, a division of the leading ASEAN bank CIMB Group, sought to strengthen its position in the competitive market by transforming its CIMB Clicks mobile app into a secure "virtual branch." The challenge was to enhance the end-to-end customer experience with personalized, timely interactions that deliver value and convenience, all while prioritizing security against rising phishing threats. To achieve this, they partnered with vendor Airship.

Using Airship's no-code platform for push notifications and in-app messaging, CIMB implemented a highly personalized communication strategy. This solution delivered over 15 million targeted messages, which drove a 162% YoY increase in monthly active users and grew the app customer base by 49% in just two months. Airship empowered CIMB to achieve significantly higher engagement with 7% higher direct open rates and 82% higher opt-in rates for push notifications, alongside major boosts to app store ratings and NPS scores.

CIMB Singapore