Case Study: Century 21 achieves higher app engagement and 6× more app store ratings with Airship

Century 21 - Customer Case Study

CENTURY 21, a global real estate brand with over 100,000 sales professionals and 7,000 franchised broker offices in 77 countries, partnered with Accengage to boost mobile engagement. The company’s goals were to increase active users, improve retention and engagement, promote app usage and generate leads through more effective mobile messaging.

Accengage deployed dynamic segmentation, automated welcome and reactivation programs, targeted push notifications and in‑app messages, timing tests to find optimal send windows, and in‑app pop‑ups to request ratings and feedback. As a result, users targeted with push notifications increased their app usage, reaction rates were optimized by sending messages at the best times, and app store ratings rose sixfold thanks to the in‑app messaging campaign.

Century 21