Case Study: Caribou Coffee achieves 127% lift in daily app users and 5x message reach with Airship mobile messaging

Caribou Coffee Gives Its Engagement Strategy a Jolt with Airship’s Mobile Messaging Solutions

Caribou Coffee, a nearly 800‑location coffeehouse chain and part of the Coffee & Bagel Brands family, sought a better way to engage on‑the‑go customers through its mobile app and loyalty program. As the brand expanded internationally it needed real‑time tools and clearer metrics to drive app usage, promote new products, and make loyalty more sticky.

Using Airship’s push notifications, Message Center, Automation, personalization and analytics, Caribou promoted launches, guided users through an 8–10 day lifecycle journey, and delivered persistent in‑app content to non‑opted‑in users. The results: daily active users rose ~127% on days a push was sent, Message Center reached 5x more users than push alone, and app traffic doubled when trivia was announced — with plans to deepen impact by tying messaging to purchase history for personalized offers.

Caribou Coffee

Kelly Rehrauer

Product Manager of Mobile Apps