Case Study: Atimi drives 600% more downloads and 90M push notifications for the Vancouver Canucks with Airship

Canucks’ user-first mobile strategy keeps fans engaged, connected with their team

The Vancouver Canucks wanted to strengthen ties with their global fan base and deliver live game updates and exclusive content via a mobile app, but their development partner Atimi struggled to build a scalable messaging infrastructure for the projected audience (~100,000 downloads). The challenge was to create a user-first experience that kept fans engaged—whether at the arena or watching from afar—without overwhelming them with unwanted alerts.

Atimi partnered with Urban Airship to deploy a high-performance push platform, combining preference centers and Push Composer for targeted, personalized messaging and segmentation. The campaign exceeded expectations—downloads grew 600% over the estimate, the team sent over 90 million targeted push notifications during the season, and the opted-in fanbase increased by 56%—while enabling future city-specific and rich media messaging.

Atimi

Scott Michaels

Partner