Case Study: Caesars Entertainment achieves 3.5x user retention and a 120% App Store rating lift with Airship

Caesars Entertainment Revamps Its Mobile Engagement Strategy to Enhance the Guest Experience

Caesars Entertainment, a global leader in gaming and hospitality with more than 50 properties, launched the Caesars Rewards mobile app in 2015 to let guests book rooms, make reservations, buy tickets and track rewards. As commercial gaming expanded and competition intensified, Caesars set out to increase market share by improving its mobile engagement strategy and delivering timely, personalized offers to guests on property.

Caesars implemented the Airship Customer Engagement Platform—leveraging push notifications, in‑app messaging and automation, geofencing and personalization tags, and performance analytics—to deliver location‑based offers, win back users and prompt reviews. The program produced a 3.5x higher three‑month retention for users who opted into push, a 30% click‑through rate on re‑engagement in‑app campaigns, and a substantial lift in App Store ratings (to 4.4 with over 45,000 reviews).

Caesars Entertainment

Seth Turner

Mobile and Digital Innovation Manager