Case Study: bol boosts app downloads and opt-ins with Airship

bol boosts engagement 25% with Airship

bol, a leading online retailer in the Netherlands and Belgium, faced a decline in new app downloads and opt-ins amid stiff e-commerce competition. With limited resources, the challenge was to position its app as a central shopping hub by moving beyond basic personalization to demonstrate clear value and encourage customer consent. To address this, bol partnered with Airship.

Using Airship's platform for email, in-app messaging, and push notifications, bol launched a scalable "Price Alert" campaign. This cross-channel solution automated personalized alerts for customers' wish-listed products, especially during major sales events. The Airship-driven campaign significantly boosted app downloads and opt-ins, achieving open rates three times higher than the retail average and sustaining a 25% increase in post-campaign engagement.

Bol