Case Study: BNP Paribas achieves a 60% App Store rating increase and faster app update rates with Airship

BNP Paribas - Customer Case Study

BNP Paribas, a global bank operating in 75 countries with nearly 200,000 employees, is a pioneer in mobile banking and sought to strengthen its multi-channel strategy. Working with Accengage, the bank aimed to increase app update rates, improve App Store ratings, and promote services and companion apps.

Accengage created dynamic user segments and sent targeted push notifications and in-app messages based on app/OS version, visit frequency and alerts, using in-app interstitials to highlight updates with CTAs, pop-ups to solicit ratings from loyal users, and push cross-promotion for the Mon Portefeuille app. The campaign drove faster app updates, lifted the App Store rating from 2.5 to 4 stars (a 60% increase), and generated free downloads of Mon Portefeuille.

BNP Paribas