Case Study: Asda boosts conversions and shopper loyalty with Airship web notifications

ASDA boosts conversions 40% with Airship web notifications

Asda, a leading British supermarket retailer, sought to increase engagement and drive traffic to its George.com fashion site, especially given a 150% rise in mobile shopping. Without a native app, the retailer partnered with Airship to leverage its web push notification service to build retention and strengthen customer engagement.

Airship's solution provided on-brand opt-in experiences, advanced segmentation for targeted messaging, and automated abandoned cart alerts. By implementing Airship's web notifications, Asda achieved impressive results, including a 40% conversion rate on abandoned cart notifications and a 27% click-through rate on segmented campaigns, driving significant revenue and improving customer loyalty.

ASDA