Case Study: ARTE boosts in-app engagement and content visibility with Airship Message Center

ARTE boosts Sunday app sessions 5% with Airship

ARTE, a leading European culture platform, faced the challenge of cutting through marketing noise and engaging its entire app audience, including those who opted out of push notifications. As a public organization with a small team, ARTE needed an innovative yet low-effort solution from vendor Airship to increase the visibility of its curated content.

Using Airship's Message Center, ARTE created a highly visible, in-app home for its weekly editorial recommendations. This solution empowered customers to choose content and created new discovery habits. The results for ARTE included a 5% increase in Sunday app sessions and a 260% increase in direct engagement compared to push campaigns, successfully reaching their entire audience and laying the groundwork for future app experiences.

ARTE