Case Study: Air France boosts mobile engagement with Airship push notifications

Air France - Customer Case Study

Air France, a major international airline, sought to improve customer engagement and drive key commercial and operational outcomes through its mobile app and web presence. To achieve this, they needed a sophisticated solution to send targeted, personalized, and automated push notifications. They partnered with the vendor Airship (referred to as Accengage in the case study, which was the company's former name before its acquisition by Airship) to implement their push notification service and platform.

The solution implemented by Airship involved a comprehensive program of segmented and personalized push notifications. This included optimizing the opt-in process, sending automated welcome messages, retargeting users who abandoned flight searches, and delivering critical operational updates like baggage information and gate changes. As a result, Air France significantly increased its iOS opt-in rate from 45% to 62%, achieved high click-through rates up to 33% on web push notifications, and saw an instant positive impact on its app store rating.

Air France