Airship
103 Case Studies
A Airship Case Study
Ace Hardware, the world's largest hardware cooperative, faced the challenge of transforming its mobile app into a personalized shopping destination. They needed to accelerate mobile growth and enhance customer experiences without relying on IT resources for every marketing innovation. To achieve this, they partnered with Airship for its mobile engagement capabilities.
Using Airship, Ace implemented strategic abandoned cart push notifications and no-code surveys to collect zero-party data. This data was used to create hyperpersonalized segmented messages and experiences. The solution drove a 6X increase in engagement on segmented versus non-segmented messages and achieved a 13% conversion rate from its abandoned cart messaging, successfully recapturing lost revenue.