Case Study: AccuWeather achieves 5x mobile traffic growth and personalized user engagement with Airship

AccuWeather Delivers Tailored Alerts, Content To Drive Engagment

AccuWeather, the world’s leading weather forecast service used by more than 1 billion people daily, faced a mobile-first shift as app traffic surged — reaching five times the web audience in 2013. The company’s challenge was to increase visit frequency by delivering customized, location-based forecasts and alerts that keep users returning.

By integrating Urban Airship’s push messaging and APIs with analytics-driven personalization and location targeting, AccuWeather automated tailored notifications—severe alerts, activity-specific forecasts, and local updates—based on user preferences and behavior. The approach boosted engagement: mobile platforms saw 5x higher traffic year-to-date and the brand reached about 60 million monthly unique visitors across mobile web and apps.

AccuWeather

David Mitchell

Vice President of Digital Media Product