Case Study: AccuWeather achieves rapid, reliable severe-weather alert delivery and increased user engagement with Airship Boost

AccuWeather Delivers Critical Alerts Quickly & Reliably with Airship Boost

AccuWeather, founded in 1962, is a leading global provider of weather forecasts and alerts serving millions of users across its mobile apps, website and broadcast channels. The company needed to deliver time‑sensitive, highly targeted severe‑weather notifications to tens of millions of users based on precise locations — and to increase user engagement during periods of mild weather.

AccuWeather added Airship Boost to speed and scale automated location‑based push and web notifications and uses Airship Personalization Tags to send interest‑based alerts. The integrated, automated system delivers alerts ahead of competitors over 80% of the time, supports more than 310M unique monthly visitors, shows a 56% opt‑in rate for alerts, and enables personalized updates (pollen, air quality, events, RealFeel®) that improve engagement.

AccuWeather

Chris Patti

Chief Technology Officer