Case Study: Visit St. Pete/Clearwater optimizes marketing strategy with AirSage location analysis

Visit St. Pete/Clearwater launched new marketing campaigns to drive off-season visitation

Visit St. Pete/Clearwater partnered with AirSage to get more accurate visitor data and better understand whether their marketing budget was being spent effectively. The destination bureau needed a clearer picture of where its visitors were really coming from and wanted to identify important feeder markets it had been missing.

Using AirSage’s continuous mobile insight data and volume metrics, Visit St. Pete/Clearwater uncovered that Orlando was actually their #1 year-round market, even in the winter months. With this insight, they shifted most of their marketing dollars to Orlando and built their own business development tool to better visualize and act on the data, leading to more informed marketing and business decisions.

Visit St. Pete/Clearwater

Leroy Bridges

Vice President