Case Study: Iowa Department of Natural Resources improves data quality and cuts costs with AirSage

Iowa Department of Natural Resources cuts survey costs by 20% with AirSage

The Iowa Department of Natural Resources (Iowa DNR) sought to improve its data acquisition on lake and reservoir visitation after traditional mailed surveys resulted in low response rates and underrepresentation of key demographics. To overcome challenges like survey fatigue and recall bias, fisheries biologist Rebecca Krogman and her team evaluated new methods, ultimately deciding to explore anonymous location data from vendor AirSage.

By implementing AirSage's anonymous location data, the Iowa DNR substituted its costly mailed survey process. This solution provided higher quality data with greater sample sizes and broader spatiotemporal coverage. The use of AirSage data resulted in a 20% cost savings for the department and delivered more insights, particularly into the behavior of out-of-state visitors that were previously very challenging to measure.

Iowa Department of Natural Resources