Case Study: Xponent21 scales AI search content and client growth with AirOps

Xponent21 grows organic impressions nearly 300% with AirOps

Xponent21, a digital marketing agency, faced the challenge of scaling its successful AI search strategy for multiple clients. Their manual, high-quality approach to creating comprehensive content ecosystems was effective for their own brand but became a bottleneck when applied across their client base, as it was too slow and labor-intensive. They turned to the AirOps platform to find a solution.

By implementing AirOps, Xponent21 was able to encode its strategic playbooks and brand standards into automated workflows. This allowed them to operationalize their entire content lifecycle, from research to publishing, ensuring consistent quality and governance at scale. The solution from AirOps led to significant results for their clients, including one seeing nearly 300% year-over-year growth in organic impressions and over 50% growth in lead generation.

Xponent21