Case Study: Vibe cuts its AI visibility gap in half with AirOps

Vibe cuts the AI visibility gap in half with AirOps

Vibe, a streaming TV ad platform, faced a challenge with its Answer Engine Optimization (AEO) strategy. Although its onsite program was strong, third-party sources that influence AI-generated answers were favoring larger competitors. Vibe needed to improve its offsite authority and turned to its analytics vendor, AirOps, for a solution using their offsite AEO services.

AirOps managed the entire offsite program, identifying key third-party sources and executing outreach to improve Vibe's coverage. This strategy resulted in a 13.3% relative lift in Vibe's brand mention rate on its focus topic. The competitive visibility gap with the category leader was cut in half, and Vibe's average mention position in AI answers improved, moving it closer to the top of recommendations.