Case Study: Product Marketing Alliance achieves nearly 10% AI search citation share with AirOps

Product Marketing Alliance reaches 10% AI search citation share with AirOps

Product Marketing Alliance (PMA), the world's largest community for product marketers, faced the challenge of leveraging its vast archive of proprietary expert knowledge and survey data. This valuable information was scattered and disconnected from their content creation process, making it difficult to produce the unique, expert-backed content required to compete in AI search. They turned to AirOps and its Knowledge Bases product to centralize this information and build a new content strategy.

Using AirOps, PMA implemented a solution that flipped its editorial process, starting with expert perspectives from its Knowledge Base before drafting an article. This ensured content was built on proprietary data from the start. The results were significant, including a nearly 10% AI search citation share in core topics, directly competing with LinkedIn. Overall, AirOps helped PMA achieve a 5.03% citation share across over 22,000 citations, with AI-sourced traffic converting at a higher rate than traditional organic traffic.

Product Marketing Alliance