Case Study: Parallel boosts AI citations with AirOps and Quill

Parallel boosts AI citations 130% with AirOps

Parallel, a company that builds web infrastructure and APIs for AI products, faced the challenge of earning citations in AI-generated answers to drive growth. Their buyers were increasingly discovering tools through AI agents, requiring content that was thorough, accurate, and fresh to be visible. They used AirOps and its marketing agent, Quill, to manage this content pipeline.

The solution involved building Playbooks in AirOps that used Parallel's own APIs for research, fact-checking, and content refresh. This allowed them to quickly produce high-quality, well-sourced articles. The results were significant and rapid, with AirOps measuring a 130% increase in citation rate and a 165% increase in total citations across AI search engines within 13 days of publishing the new content.

Parallel