Case Study: Oyster boosts organic clicks 230% with AirOps

Oyster boosts organic clicks 230% with AirOps

Oyster, a global employment platform, faced the challenge of maintaining the accuracy and freshness of its high-stakes content, such as country-specific hiring guides, which are governed by complex legal documents. The manual process for updating this content was slow and reactive, causing declines in organic traffic. To compete in AI search, Oyster needed a solution that could scale content production without sacrificing the quality and legal accuracy essential to its brand, leading them to partner with AirOps.

Using AirOps, Oyster implemented a streamlined process for content refresh and creation. The solution integrated analytics, competitive data, and Oyster's own legal knowledge base to generate accurate briefs and drafts, which then underwent human and legal review before being published. This approach resulted in a 230% increase in organic clicks on glossary content, saw brand stats appear in ChatGPT within days, and nearly doubled traffic and MQLs on key pages, all while ensuring full legal compliance.

Oyster