Case Study: Merge achieves top LLM visibility and faster content optimization with AirOps

Merge cuts page optimization time from 40 minutes to 5 with AirOps

Merge, a provider of integration tools for major banks and AI companies, faced the challenge of competing in a crowded market with a one-person content team. Their solo content leader, responsible for SEO and all other content operations, was burdened by time-consuming manual tasks. This prevented him from focusing on high-impact strategic work and scaling content production to compete with rivals that had teams ten times larger. To overcome this, they implemented workflows built using the Copilot feature from AirOps.

By leveraging AirOps, Merge automated key SEO processes including refresh prioritization, internal linking, and FAQ generation. The solution cut page optimization time from 40 minutes to just 5 minutes and freed up over 10 hours per week. This enabled the team to achieve #1 or #2 rankings for LLM visibility across 300 tracked prompts, outperforming much larger competitors. The efficiency gains also allowed for a shift from producing case studies monthly to weekly, significantly enhancing sales enablement.

Merge