Case Study: LegalZoom saves $600K+ and automates content operations with AirOps

LegalZoom saves $600K+ and cuts article refresh time 90% with AirOps

LegalZoom, a company providing legal services to families and small businesses, faced a challenge where its content team was overwhelmed with mechanical work like briefing and refreshing thousands of articles. This left no capacity for higher-value, expert-driven content. They turned to vendor AirOps to modernize their content operations and automate these time-consuming tasks.

Using the AirOps platform, LegalZoom built automated systems for content briefing and article refresh, cutting the time per article from 10 hours to 45 minutes. AirOps also enabled the team to solve a major operational problem, automating the redaction of internal knowledge base articles and saving $250,000 that was quoted for manual work. In total, AirOps helped LegalZoom achieve over $600,000 in savings across three departments while significantly improving their visibility and conversion rates in AI search.

LegalZoom