Case Study: Kong turns buried campaign data into actionable weekly email insights with AirOps Quill

Kong turns buried campaign data into Monday morning signals with AirOps in one session

The customer, Kong, a company that builds a widely adopted API gateway, faced a challenge in efficiently analyzing its high volume of email campaign data. The manual process of pulling data from multiple sources and spreadsheets was too slow, creating a gap between having data and being able to act on it quickly. This challenge was addressed using AirOps Quill.

AirOps implemented a solution called the Engagement Signal Playbook, which autonomously analyzes weekly email performance data and posts a digest to Slack. This allowed Kong's team to immediately identify both high-performing campaigns and underperforming ones that needed stronger calls-to-action. The result was that the team went from manually hunting for signals in spreadsheets to having actionable insights delivered automatically every Monday morning from AirOps.

Kong