Case Study: Docebo Achieves 25% Share of Voice Lead with AirOps

How Docebo Captured a 25% Share of Voice Lead with AirOps

Docebo, a global leader in corporate learning platforms, faced a significant challenge in scaling its content production to be accurate, compliant, and up-to-date amidst frequent product releases. Their SEO and content teams were overburdened with manual tasks and hindered by the slow, complex process of working with external agencies. They partnered with AirOps to find a more effective and integrated solution.

AirOps implemented a system that automated content research and refreshes, integrating deeply into Docebo's workflows. This solution eliminated the need for external agencies and manual data gathering. The results were substantial: a 50% cut in production costs, a 2x increase in content velocity, and 80% of content being copy-ready before human review. Furthermore, AirOps helped drive a 25% increase in sessions from AI discovery and a 5x year-over-year increase in high-intent leads from that channel.

Docebo

Valeriia Frolova

Senior Data Scientist