Case Study: Deepgram achieves 20x organic traffic growth with AirOps

How Deepgram used AirOps to drive rapid organic growth

The customer, Deepgram, a leader in voice AI technology, faced the challenge of significantly increasing organic website traffic. They needed to create a massive catalog of high-quality, AI-generated content that would rank well in search engines, but found standard AI tools lacked the necessary customization and control. They turned to the vendor, AirOps, to build precise content workflows.

Using AirOps, Deepgram built structured, multi-step workflows that incorporated web search and internal data to generate over 2,000 high-quality landing pages. This solution drove a 20x increase in organic traffic within just two months. The AirOps implementation also led to a substantial increase in sales pipeline and self-serve annual recurring revenue, creating a sustained platform for growth.

Deepgram

Marcel Santilli

Chief Marketing Officer