Case Study: Carta increases AI search citations 7x with AirOps

How Carta Increases AI Search Citations 7x with AirOps

Carta, a global financial technology company, faced challenges in scaling its content creation while maintaining strict compliance and a distinctive brand voice across multiple regions. Their editorial team was bogged down by manual processes and complex review cycles, leaving little time for strategic storytelling. They turned to AirOps for a brand-safe content solution.

AirOps provided customizable workflows and a Brand Kit to ensure consistency. This collaboration between human editors and AI enabled Carta to dramatically increase content velocity and quality. Results included a 300% increase in content output, over 60% time savings, and a 75% citation rate on new pages, with some citations occurring within a day of publication.

Carta

Lucy Hoyle

SEO Lead