Case Study: Bitly speeds content production and growth experiments with AirOps Quill

Bitly ships 57 integration pages in days with AirOps

Bitly, the platform behind billions of short links and QR codes, needed to accelerate its growth experimentation. Their existing marketing workflows were complex and time-consuming, making it difficult to test new content strategies quickly. They partnered with AirOps to implement their AI agent platform, Quill, to overcome this challenge.

AirOps provided Bitly with Quill, which uses natural language Playbooks to autonomously generate and refresh content. This solution dramatically compressed content production time from weeks to days and reduced the number of required touchpoints from 4-6 down to just two. The results included improved search rankings for refreshed blogs and the rapid creation of over 100 integration and competitor pages. By using AirOps, Bitly gained the capacity to test new ideas at a much greater velocity.

Bitly