Case Study: Asana nearly doubles AI citations with AirOps Quill

Asana nearly doubles AI citations with AirOps

The customer, Asana, faced a challenge in updating and optimizing its global content. Their team was stretched thin manually refreshing a small number of pages per month, leaving legacy articles in many markets untouched for years and causing them to lose visibility in AI search citations. They implemented AirOps Quill to address this scaling problem.

Using AirOps Quill, Asana automated content refreshes across multiple languages, which allowed them to cover 800% more content. This solution resulted in a 70% reduction in LLM costs and a vastly superior output quality. Most significantly, AirOps helped Asana nearly double its AI citation count, with a 71% increase that included 58% of tracked prompts going from zero citations to being actively cited.

Asana