Case Study: Angi Achieves 79% Better Conversion with AirOps

Angi boosts longtail conversion 79% with AirOps

Angi, a home-services platform connecting homeowners with professionals across 500+ categories, faced the challenge of scaling its content operation. With a limited budget, their editorial team struggled to produce the vast amount of localized, longtail content needed to serve their numerous markets and a sister brand, HomeAdvisor, which had experienced five years of SEO decline. They turned to vendor AirOps to find a solution.

Using AirOps, Angi built automated workflows to generate and refresh content at scale. This included creating highly-converting longtail pages and enriching high-priority pages with localized FAQs. The solution enabled Angi to publish content four times faster and refresh both of its brands simultaneously without additional budget. The results for Angi included longtail pages converting 79% better, the first year-over-year growth for HomeAdvisor after five years of decline, and an 80% reduction in production timelines.

Angi