Case Study: Airbnb boosts AI search mention rate to over 7% with AirOps

Airbnb boosts AI mention rate to over 7% in under 2 months with AirOps

Airbnb, despite its global brand recognition, faced a near-zero mention rate in AI-generated responses to travel-related queries as of February 2026. Competitors were consistently cited for high-intent searches like "things to do in Paris," while Airbnb Experiences remained invisible. To address this dual challenge of weak on-site content and a lack of third-party citations, Airbnb partnered with AirOps, utilizing both its Onsite and Offsite services.

Using AirOps Offsite, the team identified and executed targeted outreach to the niche publishers that AI models actually reference. This strategy, combined with creating structured on-site content, quickly boosted Airbnb's visibility. The results were significant: their AI mention rate surged from near-zero to over 7% in under two months, achieving the #1 cited position for Paris experiences queries and demonstrating the effectiveness of AirOps's approach.

Airbnb